Exhibitor marketing made easy.
Increase your brand awareness with us
Once you have booked your stand at StocExpo 2023, you can start accessing the marketing tools that are included in your stand package. Proactive exhibitors will gain more exposure to the tank storage industry and ultimately attract more online and show visitors. After booking your stand, you should have received ‘My Easyfairs’ account login details.
Your marketing tools.
Tracked registration link.
Tracked registration link.
Use your unique registration URL to track who has registered to see you at the show. Add it to your email signature, use on social media and send to clients directly. You can create as many links as you like and track them via your My Easyfairs account.
SE Connect.
SE Connect.
1-to-1 meeting platform where you can schedule meetings for the event in advance with other industry professionals.
Customisable html code.
Customisable html code.
We have created an HTML email so you can promote your stand easily through your own email system. Simply add in any further information you want and link the registration buttons to your trackable registration links.
Buttons & banners.
Buttons & banners.
Download buttons & banners to add to your email, website and social media along with a personalised banner including stand number. Remember to link your banners to your trackable registration link that can be found in your My Easyfairs; This way you can keep track of who is coming to visit you on your stand.
PR exposure.
PR exposure.
A dedicated PR team will help you get free editorial through leading press outlets pre-and-post event.
Personalised invites.
Personalised invites.
We will send you a batch of complimentary personalised postcards to mail to your most valued clients/prospects in the tank storage community to invite them to visit your stand at the exhibition.
VIP Invitations.
VIP Invitations.
We will invite on your behalf your top 20 clients/prospects to attend as your VIP guest. The invitation will appear as though it is from you and it is a great way of getting customers you really want to attend the show.
Secure mailing.
Secure mailing.
Easyfairs will send up to 100 personalised invitations on your behalf, to your UK database, free of charge through our mailing house.
Social media exposure.
Social media exposure.
Benefit from our well-established social media community and send us anything you wish to highlight about your company or products that we can post on our social media channels.
Exhibitor tips.
Before the show.
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Invite clients and prospects to your stand - Give them a reason (new products)
- Make people aware of your attendance
- Add show banner to mail signatures
- Pre-event communications
- Newsletters/blogs/website more show focused
- Make the most of our PR company
- Set your objectives/measurable targets
- Put one person in charge!
Manage your leads.
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Record and classify your leads (Hot/Warm/Cold) - Use Easyfairs tools i.e. Smart Badge Reader
- Bring a pen and paper for each sales person
- Make notes on Visit Connect and business cards
- Be ledgible when taking notes
- Specify who is responsible for the leads?
- Follow up on leads once you are back in the office
Event checklist.
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Arrange exhibitor passes - Send out your invitations
- Book your accommodation
- Arrange the staff catering
- Arrange storage
- Put together a staff rota
- Arrange staff uniforms/badges if using
- Bring pens, paper, lead forms, business cards
Body language.
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First impressions count - People who make more eye contact are perceived as more intelligent
- Faster speakers are judged to be more competent
- Dressing smartly communicates success
- People make assumptions about others based on their choice of shoe
- People buy from people
Talking to visitors.
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Think about your opening question - Be open and engaging
- Leave the admin for the office
- Don’t spend too much time on your phone or laptop
- Don’t waste time
- Quickly identify good prospects
- Be enthusiastic
Daily staff briefing.
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Reaffirm exhibition goals - Agree target for the day
- Review stands effectiveness
- Share market intelligence
- Address any staff issues
- Allocate break times
- Check on the lead progress for each sales person
- Set up Visit Connect targets for the day
Explaining EasyGo.
The solution for all exhibitors to boost their return on investment. As part of your exhibitor package you will have choosen an EasyGo package. Here are some videos to explain how it works.
How does the Smart Badge work?
How does the Smart Badge work for exhibitors?
Get involved with StocExpo.
StocExpo hosts the global tank storage and future fuels industry and is the perfect platform that helps your business on a day-to-day basis.
Contact the team.
Why visit?
Why visit StocExpo?
Every year over 3,100 industry professionals join to do business, discuss the latest trends, catch up with industry friends and experience developments first-hand.
Find out more
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