Axfaltec, part of the Aquarius Energy Group (AQE), developed an innovative safety communication initiative designed to make workplace safety more practical, visible and engaging for frontline teams. By combining management systems, operational excellence and employee participation, the project introduced a series of workplace safety videos based on real tasks and real employees. Originally created for Axfaltec, the initiative was later adopted across multiple AQE locations in Latin America, Africa and the Middle East, helping strengthen safety culture and supporting industry recognition.